Our Story

ROLL OUT CO. — 司令部

We grew up on Saturday-morning cartoons, die-cast figures, and the belief that a hero should stand on your nightstand — not live in a drawer.

Roll Out Co. was built by collectors who were tired of two things: cheap plastic “fan merch” that falls apart, and phone alarms that get swiped away at 6 AM. So we engineered one legendary answer to both — a die-cast Optimus Prime alarm clock with a full LED wake sequence. Eyes on. Chest display lit. Alarm firing. All at once.

目覚めよ。出撃せよ。 Wake up. Roll out.

Every unit is made to order in limited production runs — that's why we run pre-order drops instead of mass stock. When a drop is claimed, it's gone until the next run.

Roll Out Co. is a fan-inspired collectible concept — not affiliated with or endorsed by Hasbro or Takara Tomy.